Last updated 10/12/2025
Introduction
Your privacy is important to us. This global privacy notice explains how Helio Intelligence (“Helio” or “Helio Intelligence” referred to as “we”, “us” “the group” or “our”) handle your personal data, including the types of personal data we collect about you, how your personal data may be used and when it may be disclosed, how we protect your personal data and the rights you have in relation to the processing of your personal data. Helio respects your privacy, and we are committed to protecting your personal data in accordance with applicable data privacy laws and our internal policies. Please read the notice carefully to understand your rights and our responsibilities. If any translated version of this notice differs from the English version, the English version is the one we rely on.
Helio Intelligence is the parent of a group of several established entities, including DeHavilland Information Services Limited, Forefront Advisers Limited, and OPP Group SRL.
Roles and Responsibilities
As part of our operations, we may act as both a Data Controller and a Data Processor, depending on the context of data processing.
Data Controller: When we determine the purposes and means of processing personal data (e.g., managing your account, billing, marketing), we act as a Data Controller. When we collect and analyse political information to populate our Platform, we act as a Data Controller. This means we decide what information to gather from public sources, how we use it, and how it is presented to our customers.
Data Processor: When we process data on behalf of our customers according to their instructions (e.g., hosting customer data within our SaaS platform), we act as a Data Processor.
What Personal Data We Collect
We use different methods to collect personal data from and about you. We collect personal data about different groups of individuals, including politicians and public figures, prospect, customers and website users. We obtain this information from a number of sources, as set out below:
We collect data about political and public figures (Stakeholder Data) To provide our political-intelligence services through our platform. We only collect information that the individual has manifestly made public themselves and only where it is relevant to our services.
Most of the personal data we process about you comes directly from you. You may give us your name and contact details when filling in forms or corresponding with us by email, phone, mail, in person or otherwise including when you:
The personal data we may collect includes the following:
Automatic collection
Additionally, we automatically collect technical information when you use our websites, for example: – IP address, log-in data, browser type, time zone setting and location and plug-in types when you interact with our websites. We also collect data through cookies. Please see our Cookie Notice for further details.
Collection from other sources
We may collect information about you from third parties and public sources (such as public databases and social media websites). This is to ensure we have accurate, up to date or necessary information for us to communicate with you or to provide the best possible service. The types of information we may collect include personal details (including name, age, gender and other demographic data) and contact information (including postal address and telephone numbers).
How and Why We Use Personal Data of Political or Public Figures
Data Collection Method | Data Collected | Lawful Basis for Processing Activity |
Data Scraping | Stakeholder data, meaning the members of parliament (MPs), civil servants or local councillors who hold positions within the public domain. The types of data we collect: First name, surname, business email address, organisation, personal title, addressable title, short title, office address, office telephone, political party membership and political career summary. |
Legitimate Interest Political Opinions when made public by the data subjects themselves Political option when in the public interest |
How and Why, We Use Your Personal Data for Prospects and Customers
We collect and process the following types of information about you:
Data Collection Method | Data Collected | Lawful Basis for Processing Activity |
Email or social media correspondence | Records of all information you provide in email or social media contact, including your name, email address, telephone number, gender, address, employer, job title, and any other information you provide. | Contract or legitimate interest |
Information provided by you at events | Name, email address, phone number, employer and job title, dietary requirements, access needs, or any additional information you provide. | Legitimate Interest Explicit Consent |
Telephone | Details of your call, name, email address, phone number, gender, address, employer, job title and any other information you provide. | Contract or legitimate interest |
Website “Contact Us” Form Submissions | Name, email address, phone number, employer and job title, or any additional information you provide. | Legitimate interest |
Website “Booking a Trial” Form Submissions | Name, email address, phone number, employer and job title, or any additional information you provide. | Legitimate interest |
Website usage including for monitoring and improving our websites | Information transmitted by your computer, including your- IP address, browser data, traffic and location data, and information we receive from cookies or from our use of website analytics services. | Legitimate interest Consent for non-essential cookies |
Resources, newsletters and webinars | Your name, job title, phone number, employer, and any other information that you provide. | Contract, Consent or Legitimate interest |
Use of Helio Platform and supporting services | Name, employer, job title, email address and username or any additional information you provide. | Contract |
How We Share Your Personal Data
We may share personal data with our third-party service providers, including IT service providers, marketing automation, solutions, and analytics providers, marketing agencies, and professional advisors. We may also share your personal data with public and governmental authorities if we are required to do so, or with third parties in connection with potential corporate or commercial transactions.
Before we share your personal data with any third parties, we take the necessary steps to ensure that your personal data will be given adequate protection in accordance with relevant data privacy laws and Helio’s internal policies.
International Transfers
If we transfer personal data outside the UK or EEA, we will ensure appropriate safeguards are in place, such as adequacy decisions or approved contractual safeguards. These measures ensure your personal data continues to be protected in line with data protection law.
How We Protect Personal Data
Helio Intelligence maintains appropriate technical and organisational measures to ensure a level of security appropriate to the risk, in accordance with GDPR. These measures are designed to ensure the confidentiality, integrity, availability, and resilience of systems and services and are reviewed and updated on a regular basis.
We use a combination of access controls, encryption, monitoring, staff training and secure development practices to protect personal data, and we require our service providers to do the same. We limit access to personal data to those who need it for their role and have processes in place to detect, respond to and recover from potential security incidents.
Retention of Personal Data relating to Prospects and Customers
We retain your information for no longer than necessary for the purpose for which it was collected. We maintain specific records management and retention policies and procedures, so that in determining how long your information will be stored, we will consider:
Retention of Your Personal Data relating to Political or Public Figures
We retain information for no longer than necessary for the purpose for which it was collected. We maintain specific records management and retention policies and procedures, so that in determining how long information will be stored, we will consider:
We retain stakeholder information only for as long as it is required for our political-intelligence services. This may include retaining information about individuals who no longer hold public office where this remains relevant for historical context or ongoing political analysis. Public-role information (such as titles, career history and official roles) may be retained longer than political-opinion data, which is reviewed to ensure it remains necessary for our services. We apply our internal retention policies to ensure information is deleted or anonymised when it is no longer needed.
Your Data Protection Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:
Political Intelligence Data – For political-intelligence data that we collect from public sources, some rights (such as rectification, erasure, and portability) may not apply in the same way as they do for information you provide directly to us. This is because some of this information is factual, publicly available, or processed for public-interest purposes, and may not be dependent on your direct input. We will always explain this clearly when you contact us.
Exceptions – Not all rights apply in every situation. There may be circumstances where we are unable to fulfil your request due to legal, regulatory, or operational requirements.
Response Time – We will respond as quickly as we can and normally within one month.
If your request is complicated or you have made several requests, we may need more time, but we will let you know if that happens.
Special Category Data
The term “Special Category Data” refers to the various categories of personal data including racial or ethnic origin, political opinions, religious, philosophical or other similar beliefs, membership of a trade union, physical or mental health, biometric or genetic data, sexual life or orientation, or criminal convictions and offences (including information about suspected criminal activities).
We do not routinely collect special category data from our customers. Where we process political-opinion information about public figures, this is drawn from publicly available sources and used only for our political-intelligence services.
What are your rights regarding marketing communications?
You can elect to not receive marketing communications from us by, or by utilising opt-out mechanisms in e-mails we send to you. You can also object to receiving marketing communications or request that your personal data be removed from our CRM databases by contacting us at dpo@heliointelligence.com
Updates to This Privacy Notice
We may update this Privacy Notice from time to time. If we make important changes, we will update the date at the top of the page and let you know where appropriate. We encourage you to check this page from time to time, so you know how we use and protect your personal data.
How to Contact Us
If you have any questions about this Privacy Notice or how we use your personal data, you can contact our Data Protection Officer at:
Email: dpo@heliointelligence.com
Post: Helio Intelligence, 20 St Thomas Street, London, SE1 9RS
Making a Complaint
We hope we can resolve any concerns you may have about how we use your information. You can contact us at the email above and we will do our best to help.
If you are in the UK and are not satisfied with our response, you can contact the Information Commissioner’s Office (ICO).
Postal Address:
Information Commissioner’s Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Phone:
0303 123 1113
Email: icocasework@ico.org.uk
Website:
https://ico.org.uk
If you are in the EEA, you can contact your local data protection authority, details of which can be found here.
We would appreciate the chance to deal with your concerns before you contact a regulator, so please reach out to us first if you can.
